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Email remains one of the most reliable digital channels for driving engagement, nurturing leads, and generating revenue when used correctly. However, many businesses struggle to identify the most effective email marketing strategy because they focus on tools instead of structure or volume instead of relevance. A successful approach requires planning, audience understanding, timing, and continuous optimization. “According to Litmus research cited across Statista-backed industr

Email is still one of the cheapest digital channels, but many brands don't know how to use it to its full potential. Even when businesses spend a lot of money on tools and creative assets, their email marketing campaigns often don't do well because of bad planning, generic messaging, and a lack of optimization. These errors hurt brand trust, lower conversion rates, and raise unsubscribe rates, not just open rates.  Email marketing is one of the most profitable ways to market